Blueline Case Study – Strong Side PPC

Blue Line Home Construction

URL: https://bluelinehomeconstruction.com/

Business Type: B2C

Focus: Lead Gen

Client Industry: Construction Industry

Location: South King Country

Services Provided: PPC and Web Design

Overview

Alternative Finishing, a provider of precious metal plating services for over two decades, sought to modernize their operations by revamping their outdated website and expanding their online visibility. Previously reliant on word-of-mouth referrals, they engaged our team to develop an interactive, user-friendly WordPress B2B website and enhance their brand with local and national search engine optimization (SEO) strategies. The goal was to better communicate with existing customers and attract new ones, addressing their shipping and logistics challenges along the way. See how we designed and developed a robust lead generation site and implemented proven SEO tactics to grow their brand.

Problem

Although successful in offering electroless nickel and immersion gold plating (ENIG), Alternative Finishing wanted to promote their full range of services. Their website, unchanged for over 15 years, was slow and outdated. The client’s key performance indicators (KPIs) included a faster, modern website and an increase in inbound requests for quotes (RFQs). They also needed guidance on expanding their service offerings and wanted to enable users to access the website via QR codes. Despite being in operation for many years, the brand had not launched any marketing campaigns and needed to initiate SEO marketing to boost brand awareness.