How we drive leads for a
Traffic Company
6 DAYS PERFORMANCE
25
CONVERSION
$48
CPA
30%
CONVERSION RATE
Start Date: May 17, 2025
Industry: Traffic Management Services
Location: Queensland, Australia
Goal
Generate more high-quality leads for traffic services in Queensland
Fix conversion tracking issues
Improve targeting accuracy through better location setup
Lower cost per lead while maintaining lead volume
Before
Conversion tracking for calls from ads was not set up
Campaigns used radius targeting instead of specific postal codes
Negative keyword list was very limited
High-intent keywords like “traffic control in Brisbane” were missing
Duplicate keywords existed across multiple ad groups
Automatically created assets were turned on, which can reduce control over messaging
Search partners were enabled, which often brings lower-quality traffic
After
Enabled call conversion tracking in campaign settings
Switched from radius to postal code targeting for better accuracy and bidding
Paused duplicated keywords across all campaigns
Created ad groups based on specific locations
Added high-intent keywords targeting Queensland and Brisbane
Launched new ad copies tailored to each location for split testing
Turned off automatically created assets to maintain ad quality and consistency
Expanded the negative keyword list to improve traffic relevance
Disabled search partners to avoid low-quality impressions
Added new sitelinks and callouts to highlight services and increase ad visibility
Strategy & Execution
The campaign was rebuilt and launched before the start of the new week to give Google time to adjust to the new setup. Instead of quick fixes, the focus was on long-term optimization by restructuring the entire account.
This included separating ad groups by location, adding intent-based keywords, and writing new ad copy for each segment. We also made sure all irrelevant traffic was filtered out using negative keywords and by disabling options that typically lower performance, like search partners and auto assets.
Results Data Breakdown
| Metric | Before (May 8, 2025) | After (Last 7 Days) |
|---|---|---|
| Conversions | ~10/week | 29 conversions |
| Cost per Lead (CPL) | $80 | $29 |
| Click Through Rate (CTR) | ~2.2% (est.) | 5.9% |
Want Results Like These?
Inclusions of the free audit:
- Documented File of Audit
- Loom Video Audit
- Audit Done 3 Days Maximum